IIMP™ Press Release
INTERNATIONALLY ACCEPTED MARKETING STANDARDS BOARD REPRESENTS THE G-20 COUNTRIES.
International Institute of Marketing Professionals (IIMP™) is pleased to announce the representation from the G-20 countries of the Internationally Accepted Marketing Standards Board.
Toronto, Canada—March 09, 2010—Today, the International Institute of Marketing Professionals (IIMP™) is pleased to announce the representation from the G-20 countries of the Internationally Accepted Marketing Standards™ Board. The IAMS Board represents the G-20 countries; the IAMS Board members include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations. These individuals possess outstanding professional and academic achievements in the areas of marketing. The IAMS Board will lead the development of Internationally Accepted Marketing Standards.
Currently IIMP™ has 20 members on its IAMS Board and is aiming to have on board two professionals from each G-20 country including one Chief Marketing Officer and an individual with a strong academic background in marketing. IIMP™ has brought together the following marketing leaders (see list below) under one umbrella in order to contribute the development of Internationally Accepted Marketing Standards. The participation in the IAMS Board will enable members to contribute to the Internationally Accepted Marketing Standards (IAMS) Handbook, which will contain a description of generally accepted marketing principles™ and practices.
“I would like to welcome all IAMS Board members and am looking forward to working with them. We have achieved a major foundational milestone towards accomplishing the advancement of the marketing profession world-wide.” said Nisar Butt, President and Chief Executive officer of IIMP™.
Objective of Internationally Accepted Marketing Standards
The objective of the International Institute of Marketing Professionals is to develop Internationally Accepted Marketing Standards that are of high-quality, practical, enforceable and comprehensive. The standards will implement best practices, tools in information technology, policies and accountability in the field of marketing and will be used to establish integrity and ethical conduct in the marketing profession. By providing credibility to marketing practices, interactions and transactions with clients within business-to-business and/or business-to-consumer marketing environments will be facilitated. The adoption of Internationally Accepted Marketing Standards will distinguish the marketing field from other disciplines and the standards will provide a framework and reference for training programs and marketing designations.
IAMS Board Members—Academic Leaders:
Associate Professor Dr. Martín Ricardo Zemborain, Ph.D. in Marketing
Associate Professor of the Marketing, IAE Business School, Argentina
Associate Professor Peter Reed, Ph.D. In Management
Associate Professor of Marketing and MBA Director, Monash University, Australia
Professor Dr. Valeria Brandini, Ph.D. in Communication Studies
Professor of Consumer Anthropology and Consumption Studies at FIA, Brazil
Assistant Professor Dr. Melanie Dempsey, Ph.D. in Marketing
Marketing Department, Ted Rogers School of Business Management, Ryerson University, Canada
Dr. Junsong Chen, Ph.D. in Marketing
Marketing Department, CEIBS - China Europe International Business School, China
Professor Dr. Pascal Brassier, Ph.D. in Management (Marketing)
Chairman and Professor, Department of Marketing & Sales at Groupe ESC, Clermont Graduate School of Management, France
Dr. Evelyn Kästner, Ph.D. in Marketing
Chair of Marketing Management, HHL - Leipzig Graduate School of Management, Germany
Associate Professor Kunal Gaurav, M.B.A. (Marketing), (Ph.D.)
Marketing Department, Dhruva College of Management, India
Professor Dr. Agus W. Soehad, Ph.D. in Marketing Strategy
Professor of Marketing, Prasetiya Mulya Business School, Indonesia
Professor Dr. Fabrizio Zerbini, Ph.D. (Marketing)
Marketing Department, Bocconi School of Management, Bocconi University, Italy
Professor Dr. Martha Rivera Pesquera, Ph.D. in Marketing
Director of Marketing Management Department, IPADE Business School, Mexico
Professor Gregory Troussov, MBA, President of Kontakt-Expert Consulting
The American Institute of Business & Economics, Russian Federation
Associate Professor Dr. Aftab Alam, Ph.D. in Business Administration
Marketing Department, King Abdul Aziz University, Saudi Arabia
Professor Dr. You JAE YI, Ph.D. in Marketing
Service Marketing, Promotion Management and Customer satisfaction, Seoul National University, Korea
Professor Dr. Christophe Bisson, Ph.D. in Competitive Intelligence
Assistant Professor, MIS Department, Internet/Mobile marketing, Kadir Has University, Turkey
Professor Dr. Michael R. Czinkota, Ph.D. in International Marketing and Logistics
Professor (chair), International Marketing, University of Birmingham, United Kingdom
Assistant Professor Dr. John Sailors, Ph.D. in Marketing
Assistant Professor of Marketing, University of St Thomas, United States
IAMS Board Members—Corporate Leaders:
Mr. Dirk Miller, Vice President Corporate Communications
Industry Solutions Division, Siemens AG, Germany
Mr. Gary Sausa, Director, Marketing and Strategy
Software Group, IBM, Japan
Ms. Jacqualene Humphries, MBA (Marketing – Technology)
Chief Marketing Officer (CMO), Neotel (Pty) Ltd., South Africa
The next objective for the International Institute of Marketing Professionals is to search and recruit qualified individuals with extensive knowledge and experience in the marketing field to join the Internationally Accepted Marketing Standards Board. IIMP™ is working towards having a complete team of 38 professionals on the IAMS Board from the G-20 countries.
About International Institute of Marketing Professionals
International Institute of Marketing Professionals (IIMP™) is the first independent not-for-profit professional organization which develops and advocates international standards within the marketing field. IIMP™ was formed in July 2009 and is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ Handbook based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The development of Internationally Accepted Marketing Standards is led by the Internationally Accepted Marketing Standards™ Board which represents the G-20 countries; the IAMS Board members include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations across the G-20 countries.
Nisar Butt, President and Chief Executive Officer
James Moroney, Vice President of Industry Recognition
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