IIMP™ Press Release


Toronto, Canada — 19 July 2010 – Four IAMS board members have been elected to lead the IAMS board

The International Institute of Marketing Professionals (IIMP™) is delighted to announce the conclusion of the organizational structure of the Internationally Accepted Marketing Standards (IAMS) Board, which represents the G-20 countries, in an effort to enable the Board to function independently; four members have been elected to lead the operations of the IAMS Board.

The elected Board leadership will offer their highly regarded expertise to help develop, expand and increase the profile & standards of marketing, they are all advocates of professional standards within the marketing profession and have extensive experience of senior business leadership in both the academic and corporate arenas, the leadership structure will include a President & 3 SVPs of; Operations, Finance & Communications.

Dr. Christophe Bisson, will head the IAMS Board as its President, Dr. Bisson comes with a wealth of academic as well as professional credentials. He is an academician specialised in marketing intelligence/Internet marketing at Kadir Has University (Istanbul) and a leading authority on competitive intelligence with extensive international experience in the corporate world as a senior business leader as well as consultant. A part of his work has been rewarded as the best Competitive Intelligence action in France by the Society of Competitive Intelligence Professionals. He holds a MSc. & PhD both in competitive intelligence from the University Paul Cézanne (Marseille).

Professor Kunal Gaurav, Senior Vice President of Operations, responsible for leading the finalization and documentation of the Internationally Accepted Marketing Standards, is a distinguished academician with a focus on Marketing Management. He is an AIMA – Accredited Management Teacher and currently working as an Associate Professor in the area of Marketing Management at Dhruva College of Management (DCM), Hyderabad, India. He is the Editor of an international level management journal "Vidwat: The Indian Journal of Management".
Professor Gaurav has published a number of books as well as various articles and research papers in the area of General Management, relationship marketing, Brand Management and Social Entrepreneurship. A member of All India Management Association (AIMA), Hyderabad Management Association (HMA) and Indian Society for Training & Development (ISTD), Professor Gaurav is gold medalist in MBA – Marketing from L N Mishra Institute of Economic Development and Social Change, Patna and he is currently pursuing a PhD - Business Administration from AIMA - AMU.

Ms. Jacqueline Humphries, Senior Vice President of Finance, responsible for leading the planning and implementing of strategies to generate funds in order to run the operations relevant to the development of the Internationally Accepted Marketing Standards, Ms. Jacqualene is a senior business leader with extensive experience in the fields of Marketing & Business Development, in her long corporate experience she successfully managed considerable budgets translating into a track record of successful strategies, she is currently a Chief Marketing Officer for a leading telecommunications company in South Africa, Ms. Jacqualene holds an MBA from the Gordon Institute of Business Science, University of Pretoria.

Mr. Mohamed T. Kesseba, Senior Vice President of Communications, responsible for leading the planning and implementation strategies, dealing with the media globally and promoting the Internationally Accepted Marketing Standards, Mr. Kesseba comes with more than 15 years of international experience in the fields of Marketing & Strategy; his remit covered the Middle east & Europe, with leading Global names, he also maintained extensive experience in the areas of training/instructing, executive education & consultancy, with acknowledged regional players & institutions, A regular conference speaker, A Full Member of the Chartered Institute of Marketing UK, and the Society of Competitive Intelligence Professionals SCIP, USA. Mr. Kesseba Holds an MBA from ESLSCA France, an Executive professional postgraduate diploma in Marketing from the Chartered Institute of Marketing UK where he is in the Final stage of being conferred a Chartered Marketer Status, and is currently pursuing his doctoral degree at Edinburgh Business School, Heriot Watt University UK.

Mr. Nisar Butt, President and Chief Executive Officer of IIMP™, said:
“I would like to congratulate all of our team members representing the G-20 counties, who have been selected due to their invaluable experience and expertise in the marketing field. I commend all our academic and corporate marketing professionals for their participation in leading the internationally Accepted Marketing Standards Board. I am delighted and honoured to be able to work with professionals with such proven skills and calibre. It is IIMP’s objective to develop quality standards in the marketing field and I am fully confident we can achieve this with such an extinguished group of marketing leaders.”

The elected structure will start working on the Internationally Accepted Marketing Standards with the aid & cooperation of teams from other advisory councils and volunteer committees.

IAMS Board Members:

Associate Professor Dr. Martín Ricardo Zemborain, Ph.D. in Marketing
Associate Professor of the Marketing, IAE Business School, Argentina

Associate Professor Peter Reed, Ph.D. In Management
Associate Professor of Marketing and MBA Director, Monash University, Australia

Professor Dr. Valeria Brandini, Ph.D. in Communication Studies
Professor of Consumer Anthropology and Consumption Studies at FIA, Brazil

Assistant Professor Dr. Melanie Dempsey, Ph.D. in Marketing
Marketing Department, Ted Rogers School of Business Management, Ryerson University, Canada

Dr. Junsong Chen, Ph.D. in Marketing
Marketing Department, CEIBS - China Europe International Business School, China

Professor Dr. Pascal Brassier, Ph.D. in Management (Marketing)
Chairman and Professor, Department of Marketing & Sales at Groupe ESC, Clermont Graduate School of Management, France

Dr. Evelyn Kästner, Ph.D. in Marketing
Chair of Marketing Management, HHL - Leipzig Graduate School of Management, Germany

Associate Professor Kunal Gaurav, M.B.A. (Marketing), (Ph.D.)
Marketing Department, Dhruva College of Management, India

Professor Dr. Agus W. Soehad, Ph.D. in Marketing Strategy
Professor of Marketing, Prasetiya Mulya Business School, Indonesia

Professor Dr. Fabrizio Zerbini, Ph.D. (Marketing)
Marketing Department, Bocconi School of Management, Bocconi University, Italy

Professor Dr. Martha Rivera Pesquera, Ph.D. in Marketing
Director of Marketing Management Department, IPADE Business School, Mexico

Professor Gregory Troussov, MBA, President of Kontakt-Expert Consulting
The American Institute of Business & Economics, Russian Federation

Associate Professor Dr. Aftab Alam, Ph.D. in Business Administration
Marketing Department, King Abdul Aziz University, Saudi Arabia

Professor Dr. You JAE YI, Ph.D. in Marketing
Service Marketing, Promotion Management & Customer satisfaction, Seoul National University, Korea

Professor Dr. Christophe Bisson, Ph.D. in Competitive Intelligence
Assistant Professor, MIS Department, Internet/Mobile marketing, Kadir Has University, Turkey

Professor Dr. Michael R. Czinkota, Ph.D. in International Marketing and Logistics
Professor (chair), International Marketing, University of Birmingham, United Kingdom

Assistant Professor Dr. John Sailors, Ph.D. in Marketing
Assistant Professor of Marketing, University of St Thomas, United States

Mr. Dirk Miller, Vice President Corporate Communications
Industry Solutions Division, Siemens AG, Germany

Mr. Gary Sausa, Director, Marketing and Strategy
Software Group, IBM, Japan

Ms. Jacqualene Humphries, MBA (Marketing – Technology)
Chief Marketing Officer (CMO), Neotel (Pty) Ltd., South Africa

Mr. Mohamed Taher Kesseba, MBA (Marketing)
Head of Consumer Marketing, Market Analysis & Customer Intelligence, Zain, Saudi Arabia

About International Institute of Marketing Professionals

International Institute of Marketing Professionals (IIMP™) is the first independent not-for-profit professional organization which develops and advocates international standards within the marketing field. IIMP™ was formed in July 2009 and is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ Handbook based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The development of Internationally Accepted Marketing Standards is led by the Internationally Accepted Marketing Standards™ (IAMS) Board which represents the G-20 countries; the IAMS Board members include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations across the G-20 countries. The IAMS Board works with the aid and cooperation of teams from International Advisory Council for the Marketing Profession (IACMP) which has representation from 93 countries and Advisory Council of Marketing Practitioners (ACMP).

Contact Information:

Nisar Butt, President and Chief Executive Officer of IIMP™
Phone: 416-477-8591

James Moroney, Vice President of Industry Recognition
Phone: 416-477-8591

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