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Prof. Dr. Chuck Hermans, MBA, PhD (Marketing)
Senior Vice President Marketing


Dr. Charles M. “Chuck” Hermans, Ph.D. is a Professor of Marketing at Missouri State University. Dr. Hermans has extensive experience in marketing management, leading marketing and sales teams, coordinating marketing planning, and analyzing market intelligence. He holds a Ph.D. in Marketing, an M.B.A. in Finance, and a B.B.A. in Real Estate from New Mexico State University. Dr. Hermans’ research interests include: cross-cultural comparisons in consumer behavior, international diffusion models and segmentation, Internet and mobile marketing, and international e-commerce.

Dr. Hermans teaches International Marketing, International Logistics & Global Supply Chain Management, and Marketing Research at Missouri State University and at the Missouri State University Dalian Branch Campus in Dalian, China. He also teaches in the EMBA executive leadership training programs and works as a strategic marketing consultant. Dr. Hermans currently has over 40 published marketing related manuscripts in academic and professional journals, books and marketing conferences including: the Journal of Current Issues and Research in Advertising, International Journal of Bank Marketing, Journal of Fashion Marketing and Management, International Journal of Consumer Studies, Marketing Management Journal, Journal of Business and Behavioral Sciences, International Journal of Business Disciplines, Journal of Foodservice Business Research, Marketing Education Review and others.


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