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Odilon S. E. Gbaguidi, MBA (Marketing Strategy)
Country Manager for Benin


Odilon GBAGUIDI is an expert in research methodologies and practices of marketing intelligence. Currently Market Research Coordinator in the Benin subsidiary of MTN Group, leader in telecommunications in Africa, he initiated and led many kinds of quantitative and qualitative studies and developed as well a very good knowledge of the performance factors in any organization.

Having served both as a consultant at H & C Business Technology (an agency for the promotion of the best management practices which is a partner of the financial institution IFC of the World Bank), and as a customer at MTN Benin, he got a complete view of the field of marketing research.

Thanks to collaboration with leading research firms in the world (AC Nielsen, TNS, RMS, AT Kearney..), he directed with success managers in various industries (Telecom, Transport, Bank, Industry, Media). His mastery of the sub-regional market of West Africa and the advantage of his network of contacts in the world of market research, ensure his analysis and recommendations are easy to implement and adapt to different environments.

He holds a Master in Strategic Marketing, and also represent Benin in the IIMPTM (International Institute of Marketing Professional) based in Canada as a Country Manager.



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