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Ron Caughlin, MCOM
VP Global Alliances for Europe, Middle East & Oceania


Ron is a member of the executive team at the International Institute of Marketing Professionals and Vice President for Europe, Middle East & Oceania zones.

Ron is a season marketing and digital leader who possesses 20 plus years of both agency and corporate experience. Ron is a thought leader with expertise in brand strategy development, research, advertising, digital and social media, new product development, experiential, PR, promotion, direct marketing, and social marketing. Some agencies he has worked for as VP Client Services include BBDO, Cossette, and Managing Director at CIM – LAUNCH. He led the agency teams in strategic planning and activation for such notable brands as McDonalds, Talbots, Bell, Salvation Army, Disney (BVHE), Fox, Moosehead Breweries, Microsoft, Xbox360, Deageo (Smirnoff Ice), Reckitt Benckiser, Johnson & Johnson, Pepsi and Petro Canada.

Most recently as VP, Marketing & Business development at TNS, Ron led the brand and digital practice and worked with the OTMPC, CTC, WestJet, Kraft, Parks Canada, ATCP, and RIM. Ron honed his marketing, digital and research skills leading the marketing teams at the OTMPC as Director, Brand & North America Marketing as well as the GTAA Toronto Pearson as Director, Marketing and IDQ Companies (DQ, DQ Grill & Chill and Orange Julius brands) as Vice President, Marketing. He also led community marketing programs as Director of Regional Marketing for The TDL Group (Tim Hortons). Ron is a sought-after key note speaker in all areas of marketing and digital/mobile and was recently interviewed on the CTC National news and Sun TV and was the key note speaker at onlinerevealed.com conference.





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